If you haven’t started yet I highly recommend you grab my Authority Product Blueprint which will show ANYONE how to create a product using my proven template for success.
The goal of this post is to get the creative juices flowing. When most people think of product creation they think about ebooks. But the truth is there are many types of information products you can create.
At the end of the day it is all about choosing which format will make your product most useful for your customers. Some content just works better in certain formats.
Hopefully this list will open up your eyes to new ideas and get you inspired to start creating products and build your online business. In a future post I will be showing you how to launch your own products and how to get affiliates to promote your products. But for now we will focus on the different types of products you can create. Then you can watch my quick video on how to get started with product creation to get started.
TYPES OF PRODUCTS YOU CAN CREATE
Short Report – Not quite extensive enough to be an ebook but a short report that solves a problem or answers a question in text format. These are often offered as lead magnets or low dollar front-end products.
ebook – An ebook is usually an in depth guide on a certain topic. This is one of the most common types of information products out there.
Resource Guide/Tool Kit – A list of tools or resources to accomplish a single or group of tasks. Nothing can beat a good tool kit when it is put together right. People love these types of product if you find the right combination of tools.
Checklist – A checklist usually lays out a process from start to finish that allows the user to check tasks off as they are completed. This can be a simple document that provides your audience with the steps they need to complete to successfully conquer a task or project.
List – A compiled list of useful information. For example:
A list of good solo ad sellers.
Templates/Worksheets – Fill in the blank templates or worksheets that help your customer accomplish a task or process easier. People love templates and worksheets as it makes their lives easier and provides a convenient way to accomplish their goal.
Audio Training – Recorded audio lessons usually delivered in mp3 format. Audio products are a great way to motivate and empower people to take action. Often times it is hard to inspire people and convey your personality and tone through text. Audio products allow you to do that.
Video Screencast/Over the shoulder video – Recorded video usually demonstrating how to perform specific tasks. These are usually “watch and follow along type videos.” People love these types of products.
Video presentation – A video recorded training that is delivered with a presentation in the videos. This is similar to an audio product but their is a visual aspect in the form of a presentation.
Interviews – Interview an expert and have them share their tips and tricks. This is an easy way to create a product and build your authority at the same time.
Training delivered via an autoresponder – Training delivered via autoresponder in specific intervals such as weekly, daily, etc.
Packages – Multiple products bundled into one. This is usually in the form of a discount when bundling your products together and putting them up for sale.
PLR products – Content that customers can use under their own name or in their own business. A common PLR product is article packs, ebooks, and other similar content.
Information Site – Training delivered via a website usually using one or a combination of text, audio, images, and video.
Done for you products – A complete done for you product that requires minimal to no effort on the customers part to put in place. For example: Done for you sales funnel, done for you squeeze pages, etc.
Training with Q&A – Training lessons delivered in text, audio, video, with a Q&A session where customers can ask questions.
Forum – An open forum where customers can be coached and asked questions.
Private social media group – similar to a forum but held within a social media website. For example: Private Facebook groups.
Mastermind Groups – A group of individuals working towards similar goals that share ideas, give feedback, and hold each other accountable.
Webinar live training – Live training or presentation delivered via a webinar or webinars over a period of time.
Graphics/Artwork – Graphics or artwork that customers can use. For example: Sales graphics, web graphics, icons, etc.
Images – Images your customers can use. For example images they can use on their blog, projects, products, etc.
Group Coaching – Coaching in a group setting. This is a nice example of a high ticket product.
1 on 1 coaching – One on one coaching directly with someone. Can be delivered via video like skype, email, phone, etc.
The most common formats for information products are:
- video course
- Information site
Video Training – Video products are one of the most time-consuming methods. If you’re going to do a video course you’re going to have to either record your screen as you show people how to do something. Or, you have to create some type of presentation to present to them as you teach them through audio.
This can be a lot more time consuming because you are working with multiple types of media and making sure that everything is synced up, looks good, and you have editing time included. Also, video files are big and they can take a long time to render, upload and download so you have to factor that in as well.
Text – Creating an eBook, a guide, or a report can also be pretty time consuming. Especially if you write it from scratch.
Audio – Audio can be a very fast way to create a product because you can simply start with an outline and record yourself as you teach. The one problem that you will run into with audio training’s is that a lot of people are not a big fan of audio. People typically want videos or reports for some reason. While I love a great audio course a lot of people don’t.
Information site – Is typically made up of combination of the above three or one of those methods.
Creating each format is a similar process but each method has its pros and cons as mentioned above.
There you have it…over 20 different types of products you can create. It is key that you stay creative and look for new opportunities to create new products and grow you business. Products are an asset that you can sell again and again. Product creation is one of the best ways to monetize a blog.
If you are just starting out with product creation it can sound overwhelming. To get over that hump get you first product created. Once you get that out of the way you have that experience and you start to build confidence to create even more products. Having that first product created breaks down that barrier that is holding you back.