In this episode of the Authority Powered show I talk about how I created over 20 information products last year and how you can do the same! The process is simple but it requires consistent effort. Are you up for the challenge?
Find out how in this episode:
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- 23 Types of Products You Can Create And Sell On Your Blog Report
- 10 Step Product Creation Check List
- Product Launch Checklist
Launch a product every two weeks. (26 products, ambitious goal). Add it into my back-end sales funnel.
- Come up with a “proven winner”
- Write your headline
- Write out your bullet points (Why do it this way. I know I am tapping into what people want. Creating the product first is a backwards approach.)
- Bullet points become your outline, your slides, chapters, etc.
- Record the product.
- Finish the sales copy
- Put it out there
Full scale launch or internal launch to your audience. etc.
- New – Build a buyers list
- Established – Launch to your list and profit
- Do both! (Depends on how much time you want to spend)
The real win? Having hours and hours of recorded content to sell. I can sell one off trainings. I can package them together into mid-ticket and high-ticket offers. I can combine them to create a membership site.
My Authority Powered Lab for example. Some of the core concepts and training in that program stemmed from a few of these products. I have since turned it into a 5 week immersion course but the core training and principals came from smaller trainings.
The back-end campaign- I now have a backend campaign of over 40 emails that promote products on autopilot.
How can you create and launch products this year?
The four pillars
I always talk about the four things…really three things you should spend the majority of your time on.
- (Home base) Limit time spent on this. Only focus on this when you absolutely need to.
So with all that being said. Offers is a huge component of the four pillars. Every week you set aside time to work on them.
Maybe it’s an hour a week. You record one hour of training every single week. So overall you might spend 2 and half hours on product creation. Something like the schedule below:
- 30 researching.
- 30 minutes writing the headline and bullet points.
- 30 minutes creating your outline.
- 1 hour recording.
That’s 1 hour of new training every single week.
Even if you just did that you would have 50 hours of training by next year. That’s what I did. But I took it a few steps further. I created a sales letter for every training. I created an upsell for almost every training. Then I added them to my back-end email campaign with a 3 email sequence. And I launched each one as I went.
How would it change your business if 6 months from now you had recorded an hour of training/product content a week? Pretty powerful right!
Marketer Spotlight : Shane Farrell
Shane Farrell is just one of those guys that gives. Shane helped me a lot last year from giving me amazing advice to checking my sales funnels and more. Make sure you swing over and check out his blog with the other IM Rebels here.
Ready to take the next step? Want to build a 5k per month passive income business? Join the Authority Powered Lab today!
Inside you will learn:
- How to build a profitable blog from scratch, with this step-by-step training you’ll save weeks and years trying to learn these techniques.
- My secret method for finding your target audience and the people that are hungry to buy your products. Master this and you will quickly build a profitable blog.
- A tried and tested way to create content like a pro. Even If you have never created your first piece of content you will know how to create content that your audience will love, get traffic, and profit from.
- The #1 way to make money from your blog and why most bloggers are making a HUGE mistake. Once you can do this, you’ll be well on your way to 6-figure income.
- The absolute best and proven techniques for generating loads of traffic to your blog in a short amount of time. Traffic is critical to your success as a blogger. I will show you the best and most effective ways to get it.
And a whole lot more! Click here to get access immediately!