In this video I show you how to create a great lead magnet. Lead magnets are one of the best tools for building your list. Unfortunately most people get it wrong.
The key to creating a great lead magnet is creating something that is actionable and solves a very specific problem. Most people get this all wrong. They create an in-depth video course or ebook and people don’t take the time to go through it. And honestly why should they? They just met you why should they take the time to go through an entire course from you and take action on it. Give them something specific that solves a problem for them.
Once you have solved that problem for them you are building a trust. And trust builds relationships which creates customers. Now that is powerful.