Do you have to create the perfect product?
I remember creating my first product….and that rush of excitement, anxiousness, and fear of creating a total flop.
“What if people don’t like my product?”
“What if my product isn’t as good as the others?”
At one point, I finally just said the heck with it and jumped in. But I had the wrong mindset going in. And if you are new to product creation there is a good chance you do to. And now that I have plenty of products under my belt I am ready to share with you some of the breakthroughs I was able to make and how you can avoid the big mistake that most people new to product creation fall victim to.
So your ready to become a product creator :). Awesome! Because product creation is one of the best online business models and something I encourage any online marketer to do. Product creation is a great business model if you are looking to monetize your blog with products, build a buyers list, or just start building your own infobusiness. But so many people new to the product creation space make one major mistake when creating their first product.
That is what I will be digging into today. And give you some advice on how you can avoid making this same mistake.
What holds people back from successful product creation
One of the major pitfalls of product creation is that people try to make the perfect product. They try to make the most in depth product covering all aspects of their chosen topic. They meticulously edit, format, and redo things and shoot for perfection.
This often makes people spend months and years on creating a single product, or they eventually give up on it. But let me give you a word of advice.
First of all, not every product needs to cover every single topic in your niche. If you are putting together a complete course with multiple hours of training then yes that product will probably cover the majority of your target niche. And that type of product should be something in your funnel in the future. It should cost your customers a lot of money and should be one of the top tier products in your funnel.
What a lot of people do their first time is write a massive cumulative ebook covering their entire topic and then they charge $7 for it. Or they record an extremely in-depth training on their topic and charge $15 for it.
Guys you cannot fall into this trap.
Can you create smaller products and sell them?
Will anyone buy a smaller product?
Let me tell you this, there is a common misconception that a smaller product that doesn’t cover everything in depth isn’t useful. But the truth is….a product can be useful if it covers a smaller topic that is part of a big topic. Look at this example:
Now you could have an entire course on list building. A course that covers everything from start to finish. And this could be one of your top tier products.
But from this you could have multiple front-end products that don’t cover the entire list building process but cover one small piece of it. For example, you could have a small course that shows people how to setup an autoresponder and put up a squeeze page.
No this product doesn’t cover everything about list building but is it useful?
People are going to get value from a course like this. No they’re not going to know everything about list building but they didn’t pay for that type of training. They paid a small amount to get a specific bit of information.
And thats how you have to approach product creation.
Every product can’t cover every single thing there is to learn about a topic. Break your niche/topic down into many components. Your front-end products should become those smaller components.
Change your mindset. Quality isn’t always based on how in-depth your products are. In fact, sometimes its the opposite. When you put together a larger top tier product people often get overwhelmed going through it and get information overload. Sometimes a small product with actionable steps will get better results for your customers.
Thats a win for both you and your customers.
So lets recap what we learned here.
First of all, products don’t have to be the most in depth training to be valuable. Yes you want to have in-depth products in your funnel but those are for in the future when you create your top tier products. You also need lower level products that provide value but do not cover your topic in extreme depth. This is usually a small sub topic of the main topic.
We also learned that products do not have to be perfect. Obviously, you don’t want your products full of obvious errors. But at the same time everything doesn’t have to be perfect. Because if you focus on perfection you will never release products or you’ll spend way too much time creating products. Focus more on the results that people will get from your products and less on the small minor issues such as format and grammar mistakes.